Not On The High Street (NOTHS), is a prominent e-commerce marketplace connecting curated partners with customers seeking unique, often personalized products.
Role:
Lead Product Designer
Industry:
E-commerce
Duration:
3 weeks
Challenges
Each year, during seasonal sales events such as Christmas, Valentine’s Day, and Easter, partners ranging from sole traders to large producers faced a laborious process to apply discounts across their extensive product catalogs.
With some partners managing thousands of products, this process often took days, necessitating additional staff and driving up costs.
Recognising the need for a streamlined solution, NOTHS sought to enhance the B2B platform to save time and reduce the financial burden on their partners, while also reaffirming their commitment to continuously improving the partner experience.
Time: Delivering the project rapidly in time for the next seasonal sale.
User-Centric Design: Designing a simple interface that caters for both large and small partners.
Development: Working collaboratively with engineering, product, delivery in a 1 week design sprint
My Approach
Discovery Phase
We ran a design sprint workshop with our team of engineers, product manager, and delivery manager.
Each team member brough in knowledge from their respective role.
I interviewed partners and gained insight into how they use the sale function and find their pain points.
Design
The design for this project was fast and lean, all being done in a few days as part of the design sprint.
Designed a simple interface which using design system elements to reduce development time.
It focused on bulk adding all of a partner's products and specifying the percentage of discount for the upcoming sale.
Testing and Iteration
I had our selected partners go through the new designs in prototype form in Figma.
Copy changes and percentage changes were made as a result.
It was noted that while this tool would add all products to a sale, the partner would need to still individually remove products or contact us to remove all products. The additional features of remove from sale were deemed as out of scope for this phase.
Results
The designs and preliminary work were done within the first week, while minor changes and iterations were made in week two and three. Once launched and announced to partners, they started using the tool right away.
One of our largest partners reduced their time to add products from 3 days (27hours) of manual work to 6 minutes. This was a significant reduduction in time to add to sale!
As partners became more aware of the new tool, more used it to add their products to sale as it took far less time and labour to do so.
This tool helped contribute to a record-breaking summer sale generating £1M+ in revenue.
Future Plans
Continuous Improvement:
Implement "remove products from bulk sale" option.
Function to add/remove individual products integrated with the new tool.
Conclusion
In 3 weeks, we as a team designed and built a tool that partners had been asking about for years.
We reduced the effort for partners to add their products to our seasonal sales, and through doing so increased the number of partners that wanted to participate in our seasonal sale. Participation led to an increase in revenue for the company.
The project was a success and we had proven method of working together to achieve great results.
